DJs of DeFi began as a set of pseudonymous avatars for the creators and builders of CDzExchange - launched on August 13th. Although not initially intended to be an NFT project, we quickly realised the power of the avatars when represented as uniquely individual pseudonymous identities tied to NFTs.
We quickly became aware of how fun the carefully crafted, individually unique avatars were to use in the context of Crypto & the Web3 community revolution. The DJ’s of DeFi have grown to love each of their unique avatars and in the process, sought to build out pseudonymous identities with reputations and actions that are able to account for themselves within the Crypto & Web3 universe.
With this realisation, we set out to build the DoD community to provide people with their very own pseudonymous NFT Avatars which function as your key to this exclusive club, and much more.
In addition to our partners' avatars, DoD holders can choose to create avatars for those they want to include in the community. They become honorary members of the DJs of DeFi. We are enlisting more DJs to join our crew through additional partnerships and rewarding the most engaged community members their own DoD avatar. In doing so, we are creating an ever growing ecosystem of DoD avatars, with expanding use cases and the express purpose of kickstarting the pseudonymous economy.
The importance of creating a pseudonymous economy should not be understated. We believe it will be a fundamental part of how people interact with Web3 as it continues to scale and evolve. But don’t just take our word for it… for more in depth information, we suggest reading Balaji Srinivasan’s blog on Building a “Pseudonymous Economy” and following Balajis (former CTO, Coinbase) on twitter for ongoing threads and comments on the topic of pseudonymity.